EY CONSULTING

Thriving in the
Transformative Age.

BRAND / ADVERTISING / ART DIRECTION

Challenge

EY (Ernst & Young) is a renowned brand, and a global leader in assurance, tax, transaction and consulting services. However, the firm is known best for its audit and accounting services. How does one position EY as the world’s number one consulting brand?

Solution

We crafted a bold positioning idea, ‘Navigate the Transformative Age with better-connected consultants,’ and brought it to life through a fully integrated campaign. Our creative assets spanned video, digital, print, and social, delivering EY’s most extensive North American advertising campaign to date.

From the onset of the campaign, our strategy focused on positioning EY as a global leader in digital transformation. We started with a series of highly-targeted print and digital communications to highlight the range of services within EY’s consulting practice.

We launched a series of ‘Better Question’ ads to spark conversations with the C-suite around The Transformative Age. These were deployed on EY’s social media channels, highly-targeted OOH and interactive rich media digital display.

Real World Solutions

In the next phase, we shifted from simply building awareness of EY's consulting expertise to demonstrating real-world solutions.

Through compelling client stories, we showcased how EY’s innovative approaches not only delivered tangible results but also created a ripple effect, benefiting their clients’ customers.

A series of ads—films, customized and highly targeted digital display and long-form web content—supported this phase of the campaign.

ROYAL CARIBBEAN

Some of the standout success stories include transforming the guest experience for Royal Caribbean, where we helped elevate every interaction on board and online.

THINK FOOD GROUP

For José Andres’ renowned Think Food Group, we reimagined their entire technology platform, streamlining operations for a modern culinary empire.

MICROSOFT XBOX

With Microsoft Xbox, we showcased how EY helped harness the power of blockchain to enhance speed and security; empower game creators; and revolutionize the gaming experience.

Our client stories vividly demonstrate EY Consulting's transformative impact, showcasing a commitment to delivering 'Better Answers' and driving meaningful change.

Urgent Real-World Solutions: Covid-19

For Quest Diagnostics, EY leveraged bots to speed up the crucial testing processes, helping to meet ever-growing demand.

Satellite data was used to untangle global supply chain disruptions, providing businesses with the insights they needed to adapt fast.

EY and the Singapore government developed strategies to allow businesses to reopen, ensuring public health and economic stability.

The Transformative Index

The ultimate activation was a digital benchmarking tool hosted on a custom microsite, allowing business leaders to map their level of transformation readiness amongst their competitors.