MICHAEL R MACKAY

Working 'on brand' from both ends

I'm a kind and charismatic creative leader. Whether I’m building a brand or launching a campaign, I believe the best creative comes from fostering curiosity, confidence and candor. My view is that the greatest ideas take bold moves, beautiful style and a big heart.

Navigating the creative rigor of ad agencies and harnessing the strategic smarts of brand consultancies has shaped how I approach my work. I excel at leading diverse, interdisciplinary teams—managing fellow creatives to bring out their best skills—all while doing so with a smile.

As an ad guy, I’ve produced global campaigns across countless channels for Fortune 500 clients like EY, Pfizer, and SAP. I’ve also honed my expertise in brand identity and activation by leading award-winning rebrands for organizations like, The Los Angeles Chamber Orchestra, AmeriCorps and Monumental Sports & Entertainment.

 I was raised in the UK, and lived in Switzerland before moving to the US as a teen. My outgoing American disposition, British humor, and Swiss appreciation for good design inform my creative point of view. I live in Hell’s Kitchen with my French Bulldog, Kenzo.

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Core Disciplines

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Art Direction

Visual concepts and on-set art direction for photoshoots, videos, campaign imagery and branding.

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Brand Identity

Overarching visual identity design including concepts, logos, collateral, guidelines and brand activation.

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Digital Design

Website design, content strategy, brand auditing, responsive layouts, social media and digital display.

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Advertising

Big ideas, campaign concepts, print, digital, experiential, video, animation,  media & launch stratregy.

SELECT CLIENTS

AmeriCorps
EY
Gerber
HP
Humana
J&J
Merck
Nestlé
Novartis
Pfizer
SAP
Spectrum
UN
Wärtsilä

SKILLS & EXPERTISE

Art Direction
Brand Identity
Digital Design
Advertising Concepts
Campaign Development
Video/TV concepts
Brand Architecture
Editorial Design
Brand Auditing & Training
Presentation Design
Print & Video Production
Content Strategy
Launch & Activation
Brand Stewardship

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MICHAEL MACKAY

mmackay86@gmail.com 

425 West 50th street 
New York, NY10019