CREO

Nature loves our cannabinoids.
And so will you.

ART DIRECTION / BRAND IDENTITY

Challenge

An emerging brand with groundbreaking technology needed to establish itself in the market. The goal was to craft a compelling narrative that highlighted the transformative potential of their cannabinoid technology and its sustainable applications.

Solution

I led the development of a distinctive brand identity for Creo, creating a visual identity system that captures the essence of their innovative approach. We showcased how Creo can unleash creativity through new and sustainable applications across a variety of products and industries.

Sustainable innovation

Creo's technology utilizes fermentation—a process that is more sustainable than traditional plant-based extraction methods. This approach ensures a high-quality, consistent supply of rare cannabinoids while conserving resources.

The new visual identity reflects this sustainable innovation, with vibrant colors and gestural illustrations that emphasize Creo’s environmental commitment.

The continuous line motif of the new logo reflects the creativity and limitless potential of the ingredient brand.

The addition of an unexpected x-ray photography style creates a powerful, ownable way to demonstrate Creo's relationship with nature by exposing structures that wouldn’t normally be visible.

Showcasing a trusted partner

The redesigned website and key launch materials highlighted the brand's vivid new identity. We wanted to give Creo a distinctive way to demonstrate how they’re harnessing the science of nature.

Abundance at scale

The first physical applications included a CBG toothpaste and wholesale cannabinoid products, all produced with the same sustainable principles. These materials demonstrated how Creo is harnessing the science of nature in practical, scalable applications.