LA CHAMBER ORCHESTRA

Feel everything

ART DIRECTION / BRAND IDENTITY

Challenge

The Los Angeles Chamber Orchestra (LACO) was known as the most “un-intimidating chamber orchestra experience in LA.” With the entrance of its new musical director, LACO wanted to entice new fans.

Solution

Create a new brand strategy to invigorate and captivate audiences, old and new. Compliment this new positioning with an artful logo and a harmonious brand identity to reflect an inclusive, thriving organization.

The Invigorating Power of Classical Music

This new brand positioning showcases the energizing qualities and restorative benefits of a live orchestra performance. We expressed this through the bold creative idea, ‘Feel Everything,' to give light to the infinite array of emotions an audience member experiences.

My team and I developed a new logo inspired by the five lines of a musical staff, symbolizing the foundation of Western musical notation

A Harmonious Brand Identity

I challenged my team to craft an identity system that feels dynamic and contemporary; but above all, compliments the new logo and embodies the newly defined positioning.

The logo and vibrant new brand identity, aim to challenge outdated perceptions of classical music, presenting it as inclusive and appealing to all generations.